New brand "AMA BRAND" debuts in Japan

AMA BRAND is an Italian footwear brand created by brothers Andrea and Maurizio Ronchi.

The high level of attention this brand is receiving can be seen from the fact that it also had a booth at PITTI UOMO, a global men's apparel exhibition held in January of this year.

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Their goal was not only to create sneakers that were stylishly designed and comfortable to wear, but also sneakers that could be worn for a lifetime with proper care, just like leather shoes handmade by a shoemaker.


The high-quality combination of design, high-quality material selection, craftsmanship, attention to detail, and fine-tuning of the shape gives these sneakers a sporty and casual style, but also a presence that suits adult styles like high-quality leather shoes.





The most basic collection, "Sneakers," and "Slam," which incorporates a street casual style, are characterized by playful colors and finishes on the heels and shoelaces that are typical of Italian brands.
In addition, the natural damage and aging process create a casual look that never looks sloppy.





They feel as soft as a well-worn shoe from the first time you put them on, and the wide width makes them easy to fit to Japanese feet, which is great.
As it is made entirely of leather, it has a certain weight to it and is comfortable to wear.

One of AMA BRAND's themes is to reduce unnecessary waste by making shoes that can be worn carefully for a long time, rather than replacing them as trends change.

Enjoy fashion with a higher level of style while wearing your favorite pair of shoes for a long time.


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