DIADRA, a leading Italian sports brand
In addition to its sophisticated Italian design, the company's high technical skills and quality have earned it high praise in its home country.
In the late 1960s, with the intention of expanding into the world of sports, the company unveiled a new brand logo, "Five Ball," representing the five continents of the world.
In the 1970s, the name Diadora became known around the world through contracts with top athletes in the sports world.
We also provide the best service not only to gold medal winners and top athletes, but also to everyday runners and sports enthusiasts.
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Centro Ricerche Diadora brings together knowledge, deep experience and the ability to innovate in performance footwear, while managing limited resources and respecting the environment.
Over the years, this tradition has evolved into research into sports equipment, integrated with studies carried out by the most accredited institutions. In its mission, Centro strives for a single goal: to further the understanding of sports performance in order to offer athletes the best means to express themselves.
At just 260 grams, the ATOMO V7000 is one of the lightest running shoes available. For a comfortable run, the midsole, made with the new DD Anima technology, is designed to provide lightweight and responsiveness.
We work with our own research lab, Centro Ricerche Diadora, to develop the best footwear technology.
The ATOMO V7000 running shoe is a symbol of Diadora's commitment to Italian craftsmanship and know-how, and to investing in valuable local Italian industries.
[Diadora MEN] ATOMO V7000 TITANIUM GRAY/WHT/BL