"Plus" is a new Italian brand specializing in graphics.
Plus is a brand with a unique background. It has its own factory of over 8,000 m2 in the industrial area of northern Italy, and is the largest digital graphic company in Italy, specializing mainly in stamps, graphics, and digital, and producing graphics for many famous brands. 
Plus sneakers are produced in all white.
Using our unique technology, we were able to "print" the design onto these all-white sneakers using the latest technology.
This allows us to create highly original sneakers with designs that are different from any other sneaker brand to date.
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One of the themes of this brand is to differentiate itself from others and other brands and to allow customers to enjoy its own unique fashion.
The first edition of "Plus" in Japan will be a collaboration sneaker with "muta," a domestic brand that specializes in sports luxury style. 
This never-before-seen design will be reflected in the fashion sense of the person wearing these sneakers.
For those looking for something different, Plus sneakers definitely offer that extra something. 
[See PLUS products]
"Plus" is not just a brand that makes full use of printing technology and specializes in design.
The base sneakers are made from high-quality leather and are 100% made in Italy, each one handmade.
The sneakers are manufactured using an innovative technology called "Strobel," which does not require nails to bond the upper and sole, resulting in a lighter, more comfortable sneaker. 
In addition to, or even more than, the themes of "high quality" and "unique design," we also have a theme of "regeneration" in terms of manufacturing.
Plus leather is made from leather that is a by-product of the meat industry, and the company is working to involve companies in Italy in a movement to produce 100% ecological leather.
As part of this, we have partnered with the Italian reforestation project "Treedom," and for every square meter of leather purchased, we plant a tree. 
By "returning more than we consume," it is expected that this will become a social return regeneration project that returns 2 to 10 times the amount of consumption.
The quality and design of "Plus," along with the accompanying technology and ecological activities in production, are expected to have a major impact on the fashion world in the future.
We encourage you to try out Plus sneakers, which are high quality and fashionable, with a focus on "recycling" rather than "saving money."
[See PLUS products]